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- Ecommerce Round Up - February 12, 2024
Ecommerce Round Up - February 12, 2024
⏱️ You can create a store in 60 seconds with LaunchMyStore 📱 A shoppable video startup gets $1.1M in seed funding 🏡 Amazon's birthplace is up for sale
Good morning! Today we got some news on:
⏱️ You can create a store in 60 seconds with LaunchMyStore
📱 A shoppable video startup gets $1.1M in seed funding
🏡 Amazon's birthplace is up for sale
You can create a store in 60 seconds with LaunchMyStore
⌛️ Quick and easy stores
LaunchMyStore lets its users build online stores in only 60 seconds. To make things easier, it has user friendly customization which means making a store doesn’t need even technical expertise.
Some of the other key features of LaunchMyStore are:
Its ability to integrate with other platforms for easy orders, sales tracking and secure payments
Access to a global audience
A mobile-optimized design for mobile shoppers
Advanced analytics with deep dives into the data
❓️ Who’s it for
LaunchMyStore is designed for B2B (Business-to-business) and D2C (Direct-to-consumer) businesses and could take on Shopify when it releases.
According to its website, the company has:
4000 businesses using it
50% less expenses per month
70% increase in revenue
A shoppable video startup gets $1.1M in seed funding
🌏️ The US, UAE and AI
Founded in 2016 in India by Bhejash Joshi and Kaizad Hansotia, Swirl has secured $1.1M to expand to the US and UAE, while also making its AI integrations much better. The funding round was led by Shastra VC and other angel investors.
🛍️ Making shopping fun with video
Swirl is a startup that can turn video watchers into shoppers. They offer things like:
They already have big name clients like Puma, Homesrus, Momstore, VIVO, and more and has gained validation from global brands across India, the Middle East, and Europe.
📣 Addressing the hard part for brands
Swirl wants to address low engagement, sales and reach faced by brands in the market. According to Technode, Swirl is able to:
Increase ecommerce conversions by 3x
Average of 13x ROI
Have a 35% engagement rate
📱 Innovation vs the world
For its new tech innovation, Swirl will help boost SEO by bringing in new visitors organically through better metadata. Swirl will also use video details to teach a 24/7 chatbot within the to offering product suggestions and upsells.
It’s going to face some stiff competition, especially with the strength of social commerce today. TikTok is testing a feature where “find similar items on TikTok Shop” could appear on every object in a video.
The house where Amazon started is up for sale
A 1,540 square-foot house on 10704 NE 28th St is up for sale. While it doesn’t seem as much from the outside, what makes this home truly special is its role as the birthplace of the king of ecommerce themselves: Amazon.
The home may seem surprisingly affordable in the context of Bellevue's upscale real estate market even with an asking price of $2.28 million.
Built in 1954, the house underwent reconstruction in 2001. This was an effort to maintain the integrity of the space where Bezos first started working on Amazon.
The garage, where Bezos famously set up his makeshift office, was even redesigned to show the early Amazon spirit: a replica of the original "Amazon.com" sign spray painted on the walls.
Amazon originally started out selling books in 1995. The first item ever sold on Amazon was "Fluid Concepts and Creative Analogies", purchased in that same year by John Wainwright
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