Apple just made virtual shopping cooler

Apple Vision Pro: A shopaholic’s dream

The Apple Vision Pro was made into a laughing stock when first released, dubbed as ‘too useless and too expensive’.

Retail and fashion businesses, on the other hand, saw a big opportunity of creating a more memorable, personal and emotional connection through ecommerce that up until now was too foreign.

Obsess collabs with J.Crew and Elf

A virtual shopping and 3D ecommerce platform called Obsess has collaborated with J.Crew and Elf to release their own apps and shopping experiences with the Apple Vision Pro.

J.Crew’s virtual closet is an app that allows users to shop for J.Crew products in an interactive, 3D environment. It uses SharePlay for shared experiences:

• Customers can talk with J.Crew stylists via FaceTime calls

• Have group calls for more opinions on fashion choices

J.Crew lets users to explore a collection of products and have the choice to magnify to examine materials' texture and quality.

The app works with hand and eye movements, allowing users to mix and match pieces and visualize outfits on a personalized in-app mannequin.

e.l.f. Cosmetics takes a different approach: the gaming world. With "Your best e.l.f.," visitors can relax themselves in:

• Guided meditation and stretching

• A "Paint by Numbers" game

Apple Vision for designers and B2B

Another company, Swatchbook, also has its own marketplace for designers themselves:

• Designers will be shown a collection of highly detailed 3D materials that makes sourcing from suppliers much easier. 

It’s like turning the app into a visual design studio where the textures and products are there virtually, without needing to leave your own home.