Return policies matter

💚 The good stuff: When it comes to online shopping, 84% of smart shoppers check out the return policy first. What makes them click that "buy" button? Ideally, it would be free returns (82%) and quick refunds (72%). Another secret on the industry? If a store makes returns easier, 92% of users will become repeat customers.

💳️ Dirty chargebacks: They also prevent a bigger problem: chargebacks. It’s where a refund is issued by the bank, meaning the customer keeps both the product and the refunded money. Almost 80% of all chargebacks are actually fraud.