Meet Shopify's free AI background editor

Shopify Magic is free

Shopify plans on rolling out its newest AI tool: an image editor. Shopify Magic lets 2 million of Shopify’s merchants:

• Create an AI background prompt

• Choose from the default styles or backgrounds

• Selecting the recommended background that the AI chose themselves.

The AI recommends backgrounds based on the image of the product itself and can remove the backgrounds of images taken by the merchant.

All of these features are available for free.

Shopify Magic levels the playing field for creatives

According to Glen Coates (Shopify’s Vice President of Product), most sellers don’t have access to the high quality studios and photography that big brands have.

Since a large part of their customer base are small time entrepreneurs, the tools allow for a more fair game in creatives.

But it isn’t the first

Shopify isn’t the first one to experiment with AI image generation for its stores.

1. Google unveiled new shopping features, including Product Studio for sellers. This offers ability to remove or add custom product backgrounds through text prompts and increase resolution.

2. Amazon also hit back by creating its own version of AI images. Based on product details, a "Generate” button creates lifestyle and brand themed images and backgrounds just for you.

3. Taobao created an image generator where items can be made in different positions and backgrounds.