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Google, Taobao and Amazon step up their AI image game

🔎 Google recently unveiled new shopping features, including Product Studio for sellers. This offers ability to remove or add custom product backgrounds through text prompts and increase resolution.

📦️ Amazon also hit back by creating its own version of AI images. Based on product details, a "Generate” button creates lifestyle and brand themed images and backgrounds just for you.

🍞 It works too: Amazon found that a toaster with a kitchen background got 40% more clicks compared to one with a blank background

💡 Fun Fact:

According to Amazon’s own survey, 75% say that creatives is the hardest parts of marketing campaigns

🇨🇳 Taobao is the biggest online marketplace in China and they created an image generator where items can be made in different positions and backgrounds.

💰️ Bonus for Taobao: They also have 10 AI features that sellers can use. One of them is Wenwen that helps shoppers with discounts like “best mobile phone to buy” or “most value-for-money lipstick”

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