⏩️ Tiktok fast facts:

• It’s ad business will grow faster than Amazon, Google and Meta (its at 22%!)

• TikTok shop features live videos and checkouts, ads, fulfilment and marketplace within the app

🗺️ The strategy:

• 📱 Creators help bridge the gap between commerce and entertainment through original content

• 💸 Its affiliate program allows commissions on sales, with 100k creators already signing up

• 📈 Its driven by trends and FOMO, compared to Amazon’s convenience and trust