TikTok Shop plans to grow 10-fold

Despite starting out as a social media platform, TikTok is positioning itself as a rival to Amazon with its ambitious expansion plan in the United States. A recent report from OnlineDasher says that 55% of TikTok users have made purchases after encountering a brand or product on TikTok, cementing the platform's growing influence in the realm of online shopping.

TikTok's expansion plan in the US is based on strategic initiatives, including providing free shipping benefits and offering incentives for influencers across categories like makeup, fashion, gadgets, and more. 

To propel its growth in the US market, TikTok aims to expand its operations to $17.5 billion. The success of TikTok Shop is attributed to its ability to incentivize brands to collaborate with content creators. The potential of viral content along with a low-cost entry point for businesses and access to an engaged audience has become the formula of TikTok Shop's triumph.