Tier 2 and 3 cities are carrying India’s ecommerce

🏢 What the tiers mean: India’s cities are divided into tiers of how developed they are. Tier 1 is the most developed (and has the most people) followed by Tier 2 and 3. Their market share in ecommerce. however, tells a different story:

• Tier 1 takes 37.1% of the ecommerce market share

• Tier 2 takes 21.4%

• Tier 3 takes 41.5%

🛒 Shopaholics: Tier 2 and 3 love online shopping. They spend 16% of their income buying online and 73% of them go to Amazon because of the low price, good returns & exchanges and discounts.

📈 Amazon enthusiasts: Its paying off for Amazon too. Amazon India recorded 1.1 billion visits, 80% of them coming from Tier 2 and 3 cities.