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Temu overtakes Shein in Japan and Korea

Author

Gabriel Menor
November 12, 2023

📱 Fastest growing app: Temu hit 2 million users in Korea since launching in July 2023 and reaching 4 million in 4 months in Japan. Right now it makes $1 billion every month.

💡 Marketing genius: Temu is making the most out of its parent company, known for its supply chain power and marketing. It’s Super Bowl ad outperformed the average Super Bowl ad by 10x and is ranked the 4th best Super Bowl in terms of engagement. It also has low prices, discounts and referral programs that make it stand out.

🛍️ Temu or Shein: How does their marketing compare with Shein?

Temu

  • Is a marketplace

  • Better at attracting customers

  • Has discounts and referrals to attract customers

Shein

  • Is a fashion retailer

  • Better at keeping customers

  • Has log in and engagement games to keep users coming back

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