Temu gets 5 ads in the Superbowl

Temu itself seems to spend like a billionaire. airing 5 ads in this year’s Superbowl. 

These commercials featured a catchy jingle and the slogan “Shop like a billionaire,” accompanied by $15 million in giveaways.

Temu has already showed strong interest in getting to the U.S. in the past, and this year they decided to hit one of the biggest sporting events in the country.

High budget, cheap products

Temu's flashy advertising strategy didn't go unnoticed on social media. Viral posts surfaced, making fun of the irony of Temu’s cheap products but high budget for multiple Superbowl commercials.

According to sources familiar with advertising sales, the rates ranged from $6.5 million to $7 million for 30 second spots on CBS, the broadcasting channel for the game.

Viral on Google

Despite the high budget, Temu succeeded in bringing curious viewers, which could mean its plan to win the U.S. could be much closer.

After the five commercials and Twitter virality Temu got, searches for Temu surged.