Taobao makes a training ground for live streamers

✊ More power to small streamers

Alibaba's Taobao is helping out live commerce streamers.

To break its dependence on "super hosts" like the mega-influencer Austin Li Jiaqi and keep off competition, Taobao has launched a dedicated live commerce company, Nikkei Asia reports.

But this isn't just about dethroning the top influencers – it's about empowering a whole new generation of live sellers.

📸 A training ground for live streamers

Think of it like a ‘Live streamer training ground', a place for aspiring hosts who are new to the platform.

The 6 month program is designed to be a starting point for livestreaming success through support and guidance. Think of it as business school meets live streaming, with Taobao serving as the ultimate mentor.

✅ Here's what makes this program unique:

• Targeted at "new players": The venture specifically targets those who are fresh to the Taobao ecosystem, offering them a fast track to understanding the ropes.

• All-in-one support: Forget juggling multiple vendors. Taobao Live provides a one-stop shop for everything from business connections and marketing to inventory management and financial guidance.

• Guaranteed income or profit sharing: Worried about the initial slump? Taobao offers financial support during the early stages so new hosts can focus on building their audience without pressure.

• Reduced risk and investment: The venture acts as an incubator, minimizing the upfront costs and risks of the usual launching of live commerce businesses.

❗️ And we need them too

Taobao's reliance on a few "super hosts" has made it vulnerable to competition. Having a pool and training ground for new talent can spread the risk and help in long term sustainability.

New hosts can also bring fresh perspectives and innovative approaches, keeping Taobao competitive.

It’s a game-changer, not just for aspiring hosts but for the entire live commerce landscape, opening doors for new voices.

So if you've ever dreamed of becoming the next live commerce star, this might just be your launching pad.