📱 The Meta numbers: Meta created a customer behavior analysis that focuses on beauty and fashion in India. The study highlights Meta platform usage, with 97% shopping there and 52% using IG Reels for purchases. Notably, 39% of these interactions resulted in actual buys.

👓️ The Virtual experience: Augmented Reality (AR) significantly influenced beauty and fashion shopping: 75% found virtual try-ons motivating for beauty, while 78% felt the same for fashion. 

Several AR shopping companies are also gaining traction in the shopping/ecommerce space.

1. 🛍️ 3DLook scans your measurements for personalized shopping experiences

2. 📸 Snapchat lets you use filters like a virtual try on

3. 💄 Lazada has a skin test AI that scans your skin to recommend beauty products.