Singapore doesn’t have enough talent for live stream selling

🇸🇬 Going weak: Livestream selling hasn’t fully taken off as strong as other countries in Southeast Asia. Orders increase by 30% and gross merchandise value growing by 25%.

❓️ Reasons why: There’s a lack of personality and talent in Singapore to be effective live sellers (or to be entertaining salespeople). According respondents to a NinjaVan survey: effort & energy (25%) and time (33%) are also a big part of the challenge.

Some other reasons include:

• 🏪 Retail stores in Singapore are already close and convenient

• 💄 Live selling is best in industries that chase trends (fashion, beauty)

📱 Where they are: Currently, Singapore live streamers use Shopee (33.7%), Facebook (25.3%), TikTok (14.2%).