Shopsense AI makes TV instantly shoppable

Did you know that 85% of Gen Z use their phones while watching TV?

Shopsense AI is taking advantage of this by making it possible for any TV channel to let you shop while watching.

• They partner with broadcasters and streaming services to create curated online storefronts.

• These virtual stores show products based on the shows, movies or sporting events you're watching.

In the recent CMT Music Awards red carpet pre-show, Paramount Global partnered with Shopsense AI to let viewers shop for items inspired by the hosts' and performers' outfits.

• Viewers simply used a link to access a collection of similar clothing and accessories.

This AI mainly benefits two groups:

• Viewers effortlessly find and buy products seen on TV

• Broadcasters get new advertising and revenue streams (they can use the popularity of their shows to reach a huge audience of people who are already interested in buying)

Shopsense AI is also developing a tool called "Lens":

• It lets you use your phone's camera to snap a pic of something you like on TV and buy it right there.