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  • Why did Shopify, Google Cloud and Cognizant partner up?

Why did Shopify, Google Cloud and Cognizant partner up?

Tech (and ecommerce) leaders Cognizant, Shopify, and Google Cloud have joined forces to create a one-stop shop for businesses that want their online operations to keep up with the tech boom.

The collab combines the strengths of each company:

  • Shopify: One of the leading commerce platforms for small businesses with 4.8 million online stores.

  • Google Cloud: Google’s cloud infrastructure that can handle even the most demanding online stores.

  • Cognizant: A team of retail experts who can advise businesses on the best way to use technology for ecommerce.

According to Cognizant, the trio is looking to address three major challenges faced by retailers today:

  1. Personalization: Today's shoppers expect a customized experience, with recommendations and offers based on what they find interesting. The partnership helps retailers use technologies like AI to deliver that 1-on-1 feel.

  2. Go Global: If you can't sell internationally, you're missing out on a huge market. The collab gives tools that stores need to grow their operations and reach new customers globally

  3. Modernization: The online world moves fast, and stores need to keep up. The collab will help businesses upgrade their existing platforms to make sure they're using the latest technology and delivering the best shopping experience.

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