Pinterest teams up with Amazon (and maybe even Google)

Pinterest's collabs are paying off after their partnership with Amazon Ads, launched in 2023.

• Imagine browsing Pinterest for recipe inspiration, then clicking on an ingredient and being brought to Amazon to buy it.

30% of Pinterest's search ads now feature Amazon products, making its mark on the platform. Analysts predict this could bring Pinterest an extra $120 million in revenue.

But Pinterest isn't stopping there. They've got their sights set on a potential partnership with Google, too.

• Recent findings by Piper Sandler suggest Google ad units might be popping up on the Pinterest app in the US. This could be a big win for Pinterest, especially internationally.

Currently, 80% of their users are outside the US, but only generate 20% of revenue. A Google partnership could boost revenue per user in those markets.

• 50% of Pinterest's active users are also shoppers, and many of them also shop on Amazon. This means there's a huge audience hungry for a easy shopping across platforms.

Pinterest is also making big strides on its own. They recently launched a "collage" feature that lets users get creative and add shoppable products to their digital mood boards.