OpenAI might be making a new search engine

OpenAI is reportedly developing a new search feature for ChatGPT that could take on Google’s search engine itself.

• This will allow it to answer your questions based on info from the web (and its sources).

• Some sources include Wikipedia articles, blog posts, or even diagrams along the prompt.

This brings ChatGPT as a direct competitor to Google and other AI powered search platforms like Perplexity AI (who is valued at $1 billion) through its use of citations, and its option to choose between different language models.

So, what's the difference between traditional search engines and these new AI-powered ones?

• Traditional SEO (Search Engine Optimization) focuses on things like keyword density and backlinks to get your website ranked higher on search engines.

• Generative Engine Optimization (GEO) is all about creating high-quality, relevant content that directly answers users' questions in a conversational tone.

For GEO, the AI summarizes the most relevant information and sources if you want to dive deeper.

• Studies suggest having GEO strategies can lead to a 30% improvement in user impressions.