The numbers of how much AI is disrupting ecommerce

A new Adobe research blog revealed more info about the disruptive possibilities of AI in ecommerce.

• Nearly 2/3 of shoppers want brands to use their purchase history and other data to create a shopping recommendations based on their unique tastes.

The research also found more popular ways generative AI is moving into ecommerce

• Research and Brainstorming: AI can help you generate creative product ideas, with 64% of consumers using it for this purpose.

• Creating Written Content: AI can draft blog posts, product descriptions, and even marketing materials, where 44% of consumers use this feature.

• Generating Visuals: Want to see how that new furniture would look in your living room? AI can create realistic images for you with 36% of consumers using this.

Consumers are excited about the potential of AI in their shopping experience with 40% looking forward to websites that automatically filter products based on their needs.

• These include customized items just for you (37% want this), having product reviews summarized by AI (37% want it), or even having virtual personal shoppers to guide you (36% anticipate this service).

• 71% of people say that using generative AI to virtually try on clothes would boost their confidence in making a purchase.