Jakarta has mixed reactions to TikTok Shop’s ban

🔒️ On the ban: In early October, Indonesia banned TikTok Shop to protect MSMEs and the data privacy of its citizens. Indonesia was TikTok’s second largest market with 113 million users

🔎Not the last: Some business owners loved the ban and wanted more of them for other platforms like Shopee, Lazada and Tokopedia (Indonesia’s own ecommerce platform), stating that ecommerce resulted in less foot traffic.

📉 Or is it too much: Some merchants, however, complained that the banning of TikTok Shop led to lower sales.

Meet Celevida Wellness: A D2C shop for diabetics

🚚What they do: Dr. Reddy’s Laboratories Ltd. announced the launch of its direct-to-consumer (D2C) website called Celevida Wellness dedicated to diabetes care.

🥗Food assistant: Celevida has a selection of products, both from Celevida and 3rd parties, that cover anything a diabetic person needs for their daily meals of breakfast, lunch and dinner

📍The stats: India currently has 101 million diabetics and Celevida delivers to 18,000 pin codes (or locations) in the country

MSMEs ride the India ecommerce wave going for $300B in 2030

🌏️ Future leader: India’s ecommerce industry is expected to hit $300B in 2030, making it one of the top leaders globally.

What’s fueling this growth? It’s mainly:

• 📱 Convenience

• 💲 Price

• 🛒 Variety

• 📶 Growing internet penetration

• 🔧 More ecommerce tools

📦️Strength in Numbers: MSMEs play a huge part in this industry too, taking up 40% of all of India’s total exports.