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  • Moxii Round Up - October 18, 2023

Moxii Round Up - October 18, 2023

It’s Wednesday! A bit of a slow news day in Asia ecommerce, but we have an update on the “Avengers” of fake reviews that could soon make ripples in Asia. Flipkart also gets 1 billion users in a week, almost the entire population of India.

Meet the alliance against fake reviews

⭐️ Fake reviews on websites are a big problem. According to the World Economic Forum, almost 4% of all online reviews are fake (that’s $152 billion).

🔎 The response? Amazon, Expedia, Glassdoor and other companies have created a coalition (or alliance) to combat these fake reviews. Right now, they’re working on the best practices on hosting reviews and ways of finding fake ones.

They’re not the only ones working against fake reviews. Federal regulators also want to stop:

Could Asia be next?

Flipkart gets 1.5 billion visits in 1 week

🇮🇳 In one week, Flipkart got a whopping 1.5 billion visits during the Big Billion Days Sale - one of the biggest shopping events in India.

💻️ A premiumisation trend was present where the highest sold items were phones, laptops, tablets and home appliances. Flipkart also saw its largest fleet of female delivery drivers (called Wishmasters)

Some other stats from the e include:

📰 What you’re missing out on:

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