Google, Taobao and Amazon step up their AI image game

🔎 Google recently unveiled new shopping features, including Product Studio for sellers. This offers ability to remove or add custom product backgrounds through text prompts and increase resolution.

📦️ Amazon also hit back by creating its own version of AI images. Based on product details, a "Generate” button creates lifestyle and brand themed images and backgrounds just for you.

🍞 It works too: Amazon found that a toaster with a kitchen background got 40% more clicks compared to one with a blank background

🇨🇳 Taobao is the biggest online marketplace in China and they created an image generator where items can be made in different positions and backgrounds.

💰️ Bonus for Taobao: They also have 10 AI features that sellers can use. One of them is Wenwen that helps shoppers with discounts like “best mobile phone to buy” or “most value-for-money lipstick”

53% of Americans don’t trust social media shopping, according to AiBuy

Social media shopping (or social commerce) has taken the industry by storm especially with TikTok and Instagram Shop.

🔴 The bad: Americans, however, are having trust issues with these apps. According to a AiBuy survey, most Gen Zs and Millennials worry about:

• 63% are worried about scams

• 57% on sharing check out info

• 55% are concerned about fake/low quality products

• 47% for data privacy concerns

• 46% for unclear return policies

• 38% because of a lack of customer reviews

• 25% because the products were made at home

🟢 The good: It’s not all negative though. 29% said that social commerce is more personalized than the regular ecommerce experience. What is most motivating for social commerce is:

• Discounts (according to 27%)

• Interest based ads (21%)

• Lowest priced options (23%)

AnyMind comes to South Korea

🧠 Meet AnyMind: AnyMind owns the tools that any brand needs to sell and aims to boost the ecommerce industry in South Korea, which is the 6th largest market in the world.

❓️ What they’re doing now: Currently, AnyMind is building their team to speed up work with their creators, publishers, logistics and ecommerce platforms.

The full package: AnyMind comes with tools that any ecommerce brand can use like:

• 📊 AnyDigital (for digital marketing)

• 📦️ AnyLogi (for international shipping)

• 📣 AnyTag (influencer marketing)

• 📱 AnyChat (social commerce)

• 🏪 AnyX (store management)

Its most notable one is AnyX which lets users manage multiple stores operations like Amazon, Shopee, Lazada all in one dashboard.