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Mobile shopping dominates Thanksgiving in the US

Author

Gabriel Menor
November 26, 2023

đź›’ Big business: US shoppers spent $5.6 billion online, up 5.5% from the previous year and double from 2017 according to Adobe Analytics. This was led by

“Mobile shopping hit an all-time high, as shoppers took to their smartphones to get the best deals during holiday gatherings, further solidifying mobile’s growing importance in e-commerce,”

Vivek Pandya, lead analyst at Adobe Digital Insights (Taken from Yes Punjab)

🔎 The leaders: According to SimilarWeb, the most used shopping apps in the US are:

  1. Amazon

  2. Walmart

  3. Temu

  4. Ebay

  5. Shein

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