Microsoft introduces new AI for retailers

AI’s 345% ROI

Microsoft has introduced new AI tools that retailers can use to give customers a better shopping experience. A study by Microsoft and IDC found that the return of investment in AI is $3.45 for every $1 invested

The update brings Microsoft’s AI companion called Copilot into its Cloud for Retail platform.

According to TechTarget and Search Engine Journal, some of its new benefits include:

• Customers can ask the AI shopping assistant for recommendations on what to buy through a conversation, resulting in a seamless and personal shopping experience

• Staff can ask the AI (through conversation too) for relevant data that can be used to help customers

• Copilot is also included in Dynamics 365 Customer Insight to generate project ideas and campaign content via generative AI

• Retail Media Creative Studio also lets users generate AI images or assets for their marketing campaigns