Meet Rufus: Amazon's newest AI assistant

Rufus is Amazon’s newest shopping assistant that makes shopping more natural and conversational. Rufus is like a go-to guide for all things Amazon:

• It answer questions

• Helps in product discovery

• Gives recommendations based on your chats

Amazon Rufus trains itself through data from Amazon's product list, customer reviews, community Q&As, and online sources.

Because of this, Rufus knows about all the things Amazon sells and what customers say about them. This helps it in giving the best recommendations.

According to Sellerapp, there were 353 million product listed on Amazon in 2022 and 2.72 billion unique monthly visitors in 2023.

Some examples of what to ask Rufus

• If a certain type of running shoe would be good for basketball

• Advice on what water tumbler to buy

• What to buy for a beach trip with your coworkers

• How to decorate your rock-themed room.

• What's different between things like cosmetics, clothes, ingredients and much more.

• Gift ideas for someone’s birthday

• The best LEGO for an 11 year old boy