Mastercard’s AI helps you shop

❓️ Meet Shopping Muse - Mastercard’s Shopping Muse gives you personalized online shopping experiences based on product recommendations and past purchases . This is meant to change how searching and discovering products is done. It’s powered by AffinityML to understand and converse better.

Here’s how it works:

• 🛠️ Retailers use the tool on their website

• 💬 Looks at chatbot prompts from products, prices, questions and starts recommending based on your personality

• 📆 It can also look at your past history with the seller if you log in

• 💸 It can even create bundles if you’re on a budget

💡 It’s too useful - An example is typing out “Give me a 90s outfit for my next party” “What should I wear to the beach”, The AI is powerful enough to recommend accordingly. Generative AI is going to be the biggest trend in the industry, with 1 in 4 retailers already using generative AI.