Loyalty still wins in 2024

Loyalty programs are still the way to go, especially since setting up stores is becoming as easy as ever.

• 78% of online shoppers stating they are more likely to return to a store with loyalty programs, reports MarketingCharts.

• 64% also said that they change the amount they spend to maximize the points in loyalty programs

What to do for loyalty programs? According to Yotpo:

• 67% want 24/7 customer service

• 71% want more frequent discounting

• 58% want free shipping

The dominance of mobile shopping, with 79% of phone users buying in the last 6 months, means that you need loyalty features to work seamlessly with mobile.

Imagine earning points through in-app purchases, early access to new products, or gamified challenges – all within the convenience of a mobile app.

But simply offering a loyalty program isn't enough. To truly win, experts highlight key trends to watch:

1. Personalization: Tailor rewards to individual preferences and purchase history. Offer tiered programs with exclusive perks for your best customers.

2. Experiences over points: Create engaging experiences like early access, exclusive events, or gamify the experience.

3. Community building: Get a more loyal customer community through forums, online events, or social media groups.

4. Social proof: Encourage positive reviews, social media sharing, and referral programs and use them for your marketing.