Instacart collabs with Google Shopping

Instacart collabs with Google

Instacart has collaborated with Google in a move to expand its reach and provide a more personalized shopping experience. Through this partnership, Google Shopping now shows the participating brands of Instacart on their results page. By using first-party data and closed-loop information sharing, Instacart is able to boost the visibility of participating brands during users' shopping journeys.

How it works

This works by Google Shopping showing buyers ads for products from participating brands while searching and browsing on Instacart. This collaboration opens the door for Instacart to tap into the nearly 1 billion daily shoppers of Google as reported by Retail Touchpoints.

Instacart's collaboration with Google both broadens its user base and provides an added incentive for customers through the inclusion of same-day delivery options.

Following an initial test phase, Instacart reports its pleasing results, especially on Key Performance Indicators (KPIs) like Return on Ad Spend and "New to Brand" sales.