The hidden casualties of TikTok's ban: Businesses and Shoppers

💵 Millions lost

The U.S have been considering banning TikTok for a few days now.

Since TikTok’s ecommerce feature, TikTok Shop, has almost single handedly shaped social commerce, here’s what a ban could mean for US shoppers:

• 55 million users have shopped on TikTok Shop

• Almost 5 million businesses (big and small) could hurt from the ban. It's become the standard for social commerce even at release.

A ban would mean losing access to this massive audience, forcing businesses to downsize or revamp their entire TikTok strategy.

👋 Bye bye social commerce?

The ban could also disrupt influencer marketing, where US influencers have an 18% engagement rate, hurting both businesses and the influencers themselves

• 1 in 4 of small businesses use TikTok influencers to sell their products.

🎯 Is TikTok the wrong target?

Some privacy experts are saying that pointing fingers at TikTok is the wrong approach, since many foreign nations are also doing the same

While a ban might seem like a way to protect privacy, data collection in general is a wider issue. Banning one app won't solve the problem entirely.

Learn more about TikTok’s ban here: