🔒️ Spam risk: In October 2023, Google and Yahoo announced stricter rules like email authentication, single-click unsubscribes and low complain rates for marketers.

🔎 Authenticating needed: Emails need to be authenticated now with practices like DMAR, SPF and DKIM, all done for the protection of the receiver. Not following can result in being marked as spam.

Email marketing is great for ecommerce companies:

• 🪙 Every $1 spent on emails gets a return of $40

• 📧 Customers who receive promo emails spend 138% more

• ✅ It’s preferred by 86% of professionals