Gen Z is getting tired of Amazon

💤 Enough of Amazon

Gen Z, the generation known for their social media savvy and ethical consciousness, is not all too excited about Amazon.

According to a recent Mintel report:

• 47% of Gen Z shoppers are actively trying to cut back on their Amazon purchases.

• A whopping 60% of Gen Z believes Amazon wields too much power.

• 39% are straight up tired of hearing about the company

❓️ But why

So, what's behind this shift? It turns out, Gen Z values personalization over complete privacy, wanting to discover new brands that may not be found in the vast Amazon machine.

They also want to support businesses that give back to their communities, engage with their customers, and have a sense of belonging.

• Nearly 20% of adults would ditch their Prime memberships if another platform offered similar perks

🔎 Collecting controversies

Amazon is no stranger to controversies though.

Last January, they were fined $35 million by French regulators for having an "excessively intrusive system" to monitor its warehouse employees.

They also got sued for putting putting a fee to remove ads on top of their subscription.

Amazon Prime Video used to cost $8.99 per month for Prime Video or $14.99 for Prime subscribers.

Now, if you want an ads free Amazon Prime Video experience, then you need to pay an extra $3 on top of the subscription.