TikTok shopping is expected to make big bucks this Christmas, especially from Filipinos. Here are the latest numbers from TikTok’s own study:

• 💄 88% of Filipinos check TikTok for beauty and fashion during the holidays

• 🛍️ 62% of them will buy fashion while 51% are buying beauty

• 📱 94% of Filipinos plan on using TikTok more

🛒 Shoppertaining: Mega Sales and Shoppertainment are also the big draw, where 97% of users took action after watching ads on the platform. Electronics and gadgets are expected to rise in this time and hashtags like #TikTokMadeMeBuyIt, #holiday, #GiftIdeas and #BudolFinds could hit billions of views.