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Dark patterns in ecommerce
Image from: Canva
🛒 Dark patterns are tactics that push customers into buying. The problem is that these are seen as manipulative and unethical, and some governments are cracking down on them.
📝 New Delhi wanted to set guidelines to control dark patterns, releasing the 10 patterns that it wants to control.
🛑 There was a pushback from the Asia Internet Coalition, consisting of Apple, Google, Meta, Amazon and X stating that such a ban would harm growth and make business harder for entrepreneurs.
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