Amazon now lets you buy straight from Snapchat, FB and IG

⚡️ Going social: Amazon is powering up with social media shopping. Despite TikTok Shop’s ban in some countries, Amazon is still going down that route, thought at a different angle. Some things to know about social media buyers are:

• 48% of social media users make an impulse buy on that social media

• 60% of these are both Millenials and Gen Z

👻 Snapchat strat: Amazon and Snapchat have partnered up where you can buy Amazon products directly from Snapchat app ads. Amazon also lets Snapchat users try on virtual eyewear from different partnered brands.

📸 Meta moves: Meta also lets you link Facebook and Instagram accounts to Amazon. This allows you to check out on the apps without actually leaving the platform.