Brands ready up for India’s festive season

🛍️ Tis the season - India’s festive season is a gold mine for businesses. Spanning from October to November, Major ecommerce brands like Amazon and Flipkart are expecting tens of millions of shoppers in the coming months. Gross merchandise value in this time span is expected to hit $1.08 billion or ₹90,000 crore.

🏃 Brands take position - Redseer estimates 140 million shoppers in the coming months. Brands are readying their discounts and promos, which Varun Tangri, CEO of QueueBuster says is a key strategy for ecommerce companies.

Here are some more quick facts about the festivals:

• 81% of consumers have strong intent to buy

• 1 in 2 intend to increase online spending

• Electronics, mobile phones, F&B and automobiles are coming in hot