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Amazon’s NFL ads could change marketing
Gabriel Menor
November 26, 2023
📆 Black Friday Games: Amazon is making big moves in advertising after getting the rights to NFL’s upcoming Black Friday game. The ads will have interactive banners, QR codes and more CTA that can boost viewer engagement. Amazon will charge $880,000 for 30 seconds which is double the usual rate.
🛍️ Ad details: Amazon has audience based offerings where different products are shown to different demographics. Bose, for example, has different product ads depending if the viewer is a Prime or non-Prime member. Some the the ad buyers include Google, Columbia Sportswear, Bose, Carnival Cruises, and Hasbro.
According to Ad Age, Bose will show three different ads using Amazon’s ad technology. One version has been created specifically for non-Prime members, while the other two will be shown to Prime members, displaying different products based on their past Amazon shopping behaviors.
🔗 Check out how Gary Vee thinks this will change marketing forever:
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