Amazon plans to win over Chinese sellers

Amidst intensifying competition within the big 3 of Chinese ecommerce giants alongside rising players like Shein and Temu, Amazon is strategically positioning itself to win over Chinese sellers. The tech giant is set to inaugurate its maiden Global Store Asia-Pacific Innovation Center in Shenzhen, a bustling hub renowned for its technological advancements and thriving ecommerce landscape.

This new hub marks Amazon's first-of-its-kind facility in the Asia-Pacific region, made to foster and strengthen global export cross-border ecommerce initiatives. Emphasizing product launches, brand development, and digital transformation for online sellers, the center aims to harness Amazon's extensive network of industry experts and third-party service providers.

Central to its operations is the integration of Amazon's renowned "Supply Chain" expertise, aiming to streamline and fortify sellers' logistical capabilities. The company unveiled compelling statistics at the event, revealing that 20% of Chinese-branded sellers on Amazon experienced a sales surge of more than 50% during high-traffic shopping periods like Black Friday and Cyber Monday, compared to other typical shopping spans.