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AI streamers take over Single’s Day
Gabriel Menor
November 16, 2023
Single’s Day is time where shopping promos take over online platforms in China. For Single’s Day 2023, the focus was on AI tech and luxury goods.
AI and gamification were everywhere for brands.
What makes AI influencers worth the hype? They’re much easier and cheaper to set up. They also have the benefit of being active and optimal 24/7, a move that boosted GMV (Gross Merchandise Value) by 30%
"We only need a minute of video of that person to generate a digital clone that can speak and act in the same way".
Sima Huapeng (quote taken from Teller Report)
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