Adidas goes to Roblox

❓️ What’s Roblox - Roblox is a popular platform where players can make their own games within the game itself. The game has lots of avatars/characters, making it a new place where advertisers go to place ads.

👕 Inside the Adidas Collab - Adidas is the newest collab that are making waves in the gaming space. Adidas popup stores with digital clothing have now popped up on Roblox. Roblox players can buy in the shop and dress up their avatars in select fits. They also collaborated with Roblox creator Rush Bogin for a limited edition collection called adidas Rush X, free for the first 10,000 units.

🎮️ Ads in a game - Roblox continues to gain traction in advertising after brands like Puma and the NFL started getting in game billboards and brand experiences.

Its new advertising features are also continuously updated:

• 🔎 Has immersive ads with video and age based targeting

• 👖 Includes virtual rooms and interactive games

• 🛹 Ads are only shown to users 13 years and older which is 57% of its audience