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- 80% of Indian retailers do not see ecommerce as a threat
80% of Indian retailers do not see ecommerce as a threat
🛍️Unbothered: Despite India gaining 125 million online shoppers in the past 3 years, offline shops continue to dominate and are unfazed by the rise of online shopping.
A NeoGrowth survey of 3000 Indian retailers from 25 cities revealed that:
🛒 Only 18% say that sales have been impacted by online selling platforms
👕 Ecommerce had the least impact on FMCG and retail, F&B and Consumer Durables and electronics
💵 90% of shops make most of their sales offline
📱 Online shopping only jumps during sales and discounts, where 35% only buy during this time
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