53% of Americans don’t trust social media shopping, according to AiBuy

Social media shopping (or social commerce) has taken the industry by storm especially with TikTok and Instagram Shop.

🔴 The bad: Americans, however, are having trust issues with these apps. According to a AiBuy survey, most Gen Zs and Millennials worry about:

• 63% are worried about scams

• 57% on sharing check out info

• 55% are concerned about fake/low quality products

• 47% for data privacy concerns

• 46% for unclear return policies

• 38% because of a lack of customer reviews

• 25% because the products were made at home

🟢 The good: It’s not all negative though. 29% said that social commerce is more personalized than the regular ecommerce experience. What is most motivating for social commerce is:

• Discounts (according to 27%)

• Interest based ads (21%)

• Lowest priced options (23%)